There were four main parts to the plan. First, we have identified which slums to go to first on the basis of size, location, safety and presence of NGOs. Second, we suggested recruiting an independent "sales hub owner" from each of the relevant slums to manage all the sales ladies in that slum. Their local knowledge and network would be far superior to ours and they would be commerically incentivised to make it a success. Our expertise would be in the recruitment and training of the sales hub owner and the sales ladies. Third, we thought an ambient product stood more chance of success with the consumers than a chilled product and would also have a cheaper and simpler supply chain. And lastly, we proposed a marketing plan that involves focusing on one slum very strongly and moving on to another one only once there are successful and sustainable sales in the first.
Corinne, the General Manager, seemed to like the proposals, particularly the identification of which slums to go for and the concept of a local "sales hub owner". Follow this link for our full presentation (minus the financials) http://www.scribd.com/full/44388841?access_key=key-2fnmjfm9pq10elr6wdmc
Overnight flight and got home this morning. Fields, hedgerows, woods, gently rolling landscapes, a volume of life so vastly smaller than Bangladesh. Tolkein knew what he was talking about, I think I must be a Hobbit at heart.
Writing the blog has been a great focus for me while I've been away. If you have been, thanks for reading. And thanks to Sean, Hilary, Giuseppe, Bruno, Judith and Jerome for all the work together.
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